Paul Fairburn

I'm Paul Fairburn, director at Aimiable Consulting Ltd, helping businesses market themselves online.

Paul Fairburn is an experience UK consultant in the fields of online marketing and digital media.   He started out working in commercial radio and managed a number of different stations, before moving into digital operations for Chrysalis Radio (later Global Radio). Paul Fairburn was responsible for Global Radio's online, mobile, DAB and DTV activity and he led the commercial interactive team producing client websites - including the Motorola Red campaign site for much of UK commercial radio.  He then became a Consultant and in 2011 he set up his own company, Aimiable Consulting Ltd, to provide online marketing, SEO and Social Media services. Paul Fairburn's work still sometimes combines the digital and radio worlds, as in Spring 2012 when he worked on a web training project on the UNMISS (United Nations) compound in Juba, South Sudan.  

Director at Aimiable Consulting

November 2011 - Present | Solihull, West Midlands

Strategic consulting. Reviewing existing Search Engine Optimisation (SEO) performance. Managing Pay per Click marketing campaigns. Setting up and maintaining/managing Social Media presence for client companies.

Director of Commercial Online Development at Orion Media Ltd

November 2010 - October 2011 | Birmingham, UK

Paul Fairburn set up and ran an auction website & payment gateway, as well as operating an online half-price voucher scheme and managed affiliate relationships.

Managing Director at Mercia

November 2010 - September 2011

Achieved nomination in Arqiva Awards - Station of the Year

Station Director - Smooth London at GMG-Radio

June 2008 - October 2010

Paul Fairburn managed the station team at Smooth in London. He beat budget, and grew the weekly audience reach by 40% in the first 12 months. Paul restructured operations there. Smooth was one of a network of six stations owned by GMG Radio. On October 2nd 2010 the English ones became a national network.

Managing Director - Digital Platforms at Global Radio (Formerly Chrysalis Radio)

March 2006 - March 2008

Managing DAB Radio, DTV, Internet, Podcasting, Streaming and mobile platforms for Chrysalis Radio (then Global Radio)

Digital Consultant at Aimiable Consulting

2008 - 2008

Paul worked on several projects including: * a website relaunch * road traffic information research * advised a US internet services company on getting into the UK market

Managing Director at Chrysalis Radio Midlands Ltd

1999 - 2006

Paul ran 100.7 Heart fm, Galaxy 102.2, Galaxy 101 and Heart 106. Chrysalis Radio Midlands was in the Top 10 West Midlands Best Companies to Work For (2005). Paul Fairburn led the re-branding of Century East Midlands to Heart 106. He also built an excellent in-house telephone research facility. Paul drive significant increases in profitability and led the most profitable Chrysalis station over the period, achieving profit growth of over 75% in his first 4 years (significantly ahead of industry norms). 100.7 Heart fm's Breakfast Show won Sony Radio Academy Gold Award in Paul's time there.

Programme Director at 100.7 Heart fm

1995 - 1999

Paul Fairburn managed brand building and audience growth - leading Heart to becoming the biggest UK station outside London. Paul used advanced audience research techniques, and was responsible for talent development and coaching.

Loughborough University

1976 – 1980

BSc (Hons)

Concentration: Electronic Engineering

Technology, social media, music, cycling and F1 (a family connection)